Josoblu - momymoo & Re-Uz
This family run business was created in 2010 by a Mum frustrated by the search for the perfect bright, fun and stylish change bag which would hold everything she needed for her two gorgeous girls.
"As a mum of two, I know what a busy mum needs in a good change bag. It must be practical, sturdy, easy to keep clean, have lots of internal and external pockets and compartments, pouches to carry bottles, and of course, look gorgeous." - Joelle
Joelle became so fed up with fruitless searching that she put pen to paper and designed a bag herself, the Premium Lulu Change Bag. With its many internal and external pockets, wipe clean fabric and gorgeous designs, Joelle created the perfect, practical baby change bag.
The Lulu has won numerous awards and has led to a successful collection of other change bags including the Zoe and Maia ranges.
The business, Josoblu Ltd, was set up and moved to the current premises in a quiet part of South West London and expanded into other areas of the industry.
In addition to momymoo the company has broadened and created two more brands, including Re-Uz - patterned oil cloth tote bags in a variety of eye-catching prints and patterns. Trevena Cross also stocks Re-Uz products.
Important to the business, Josoblu also supports good causes / local, meaningful charities.