Alex supplemented university by painting in the evenings and then selling her work at craft fairs and local art exhibitions at weekends.
She first began printing her own greetings cards in a very small way in 1998 then grew her range slowly for a few years.
In 2005 she made the decision to develop the card business in a bigger way and released 60 new cards. The response was huge and within two years she had expanded her card ranges and moved on to selling wrapping paper and art prints.
Alex now supplies several thousand customers internationally – in fact, across all continents of the world.
Her business is based in an old sawmill by the banks of the Derwent in the village of Ebchester, County Durham, where she has lived for all her life. It’s a natural haven for all sort of wildlife with weasels, otters and just about every garden bird you can imagine likely to schedule an appearance at any moment. It is an environment that perfectly complements the artwork that she publishes today.
She is helped in the warehouse by her mum, her pet dog Elsie and a dedicated team of card wrappers and order packers without whom no work would ever be done!